UX Strategy • Product Design • Rapid Prototyping

Autozone
B2B Mobile App

AutoZone’s company-wide modernization effort focused on rebuilding its extensive automotive parts catalog and digital platforms. As Senior UX Designer, I led design efforts within the B2B mobile app—translating vast, technical product data into a clear, efficient experience tailored to professional customers.

Discovery & Strategy

  • Conducted in-depth UX audits to assess the mobile app’s performance and friction points.

  • Collaborated with Product, Data, and Engineering teams to map the end-to-end parts search and order flow.

  • Reviewed legacy catalog data structures to identify opportunities for improved filtering and predictive search.

  • Interviewed B2B users to understand their workflows, ordering patterns, and time constraints.

Designing For Performance

The redesign focused on search results and product detail pages — two of the most critical interaction points for AutoZone’s B2B customers.

Key improvements included:

  • Streamlined navigation between vehicles, categories, and compatible parts.

  • Enhanced product discovery with predictive search and fitment-based filters.

  • Simplified product detail layouts to emphasize price, compatibility, and availability.

  • Added dynamic inventory and “nearby store” data to support real-time decision-making.

These enhancements helped align the digital experience with the speed and precision demanded by professional users.

Testing & Iteration

Partnered with B2B field testers and shop owners to validate new flows in real-world environments.

  1. Built interactive prototypes in Figma to rapidly test and refine key features.

  2. Implemented a continuous feedback loop between product, design, and data science to balance usability with catalog accuracy.

  3. Coordinated design reviews and iterative releases to maintain velocity during ongoing platform updates.

The Impact

Reduced average search-to-order time by ~25%, improving conversion across the mobile channel.

  • Strengthened catalog consistency and cross-platform performance.

  • Improved B2B customer satisfaction through clearer, faster workflows.

  • Supported AutoZone’s broader digital modernization initiative and long-term data strategy.

My Role

Led UX design for the B2B mobile app experience.

  • Partnered with product managers to define and validate user flows tied to catalog search and product detail.

  • Designed, prototyped, and presented high-fidelity concepts to executive stakeholders.

  • Advocated for user-centered design practices across a cross-functional delivery team.